Why HOLD exists
Benjamin David, a CRE owner/operator, founded HOLD after experiencing a fundamental gap in commercial real estate firsthand: independent owners had no truly comprehensive system for running a portfolio—only fragmented tools, rigid platforms, and enterprise software built for institutions.
The emerging AI products are no better: unreliable, disconnected, and often little more than generic chatbots packaged behind a thin interface.
Enterprise software was built for another era
Established systems are dated, difficult to learn, slow to implement, and priced for institutions with dedicated teams—not owners running their own portfolios.
The affordable tools were never truly affordable
They lowered the subscription price by shifting the burden to the owner: manual data entry, weeks of onboarding, rigid workflows… just another system that has to be managed.
Most of commercial real estate was treated as an afterthought
The market is centered on apartments. Retail, office, industrial, and mixed-use owners are left to piece together software that doesn’t understand the full portfolio.
HOLD is built to change that.













